Research Hotspots and Trends in Rural E-Commerce Logistics: A Visual Analysis Based on CiteSpace

Based on 1128 Chinese academic journal papers in the CNKI database from 2006 to 2023, keyword co-occurrence and cluster analysis were conducted using CiteSpace bibliometric software to analyze the research hotspots and future research trends of domestic scholars in the field of rural e-commerce logistics. Research has found that research on rural e-commerce logistics is relatively rich, with a large number of publications; Universities are the main force of research, and cooperation between universities still needs to be strengthened; Rural e-commerce, rural logistics, development strategies, and development issues are the main research hotspots in the field of rural e-commerce logistics; Rural revitalization, infrastructure, digital economy, and digital countryside are the cutting-edge research directions in rural e-commerce logistics.