Acceptance of Zakat E-payment System: A Perception of Undergraduates

Zakat E-payment is one of the product innovations that is a widely spread method to facilitate the contribution of zakat in the present world. Online payment is an important method of transaction widely practiced across the globe. Due to its flexibility and convenience, it has been a popular payment method recently, especially in critical religious matters such as zakat, one of the pillars of Islam. The main objective of the study is to analyse the acceptance of the zakat e-payment system from the perception of undergraduates as they are potential payors in the future as they enter the workforce. Specifically, factors influencing the acceptance of zakat e-payment will be determined. The study’s conceptual framework is based on the Theory of Acceptance (TAM), where six variables or constructs, namely financial literacy (FL), perceived usefulness (PU), Perceived Ease of Use (PEU), Enjoyment (ENJ), Attitude (ATT) and Behavioural Intention (BI). This cross-section study employs a data set comprising 210 undergraduate students. Data was collected using a close-ended questionnaire. The results, among others, recommend that zakat e-payment system providers modify or create highly usable applications. Therefore, marketing initiatives should focus on promoting these zakat e-payment system characteristics.